SAUDISATION RULES: THESE JOB ROLES ARE SET FOR A MAJOR SHIFT

The Ministry of Human Resources and Social Development announced two decisions to raise Saudisation rates across marketing and sales professions, effective today, January 19, 2026.

The measures target private-sector establishments with three or more employees and are designed to strengthen national workforce participation.

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Under the first decision, the Saudisation rate for private-sector marketing roles will increase to 60 per cent. Covered positions include marketing and advertising managers, specialists, designers, public relations professionals, and photographers. The requirement will be implemented three months after the announcement, a Saudi Press Agency report said.

Sales professions

The second decision sets a 60 per cent Saudisation rate for private-sector sales positions. Affected roles include sales managers, retail and wholesale sales representatives, IT and communications equipment sales specialists, and commercial specialists. This measure will also take effect three months after the announcement.

The ministry said the decisions aim to make the labor market more attractive and enhance Saudi qualified job stability.

 

2026-01-20T09:54:41Z